Against Closed Eyes In Marketing

SIGG aluminium bottles have been in existence for in excess of 100 years. First produced in 1908, and still made in native Switzerland, they have gained repute for being the greatest water bottles internationally. Due to their enduringness, seamless aluminium construction and EcoCare lining, SIGG bottles are the most favoured bottle for many sportspeople, hikers, campers and explorers. In 1993, after a series of innovations, such as multi-coloured coatings and their distinctive drinking cap, SIGG had a product that was suitable for the Modern Art Museum’s collection in New York City. A century after its humble origins, SIGG now has a market presence in over 40 countries internationally.

No doubt, your family’s health is of great importance. It will please you to know; that SIGG makes what is widely considered to be the world’s healthiest and safest reusable bottle. The bottle’s trademarked EcoCare liner contains no BPA (bisphenol A), phthalates or lead. While research on bisphenol A continues, current findings indicate that the compound, which is found in many of the plastics used in drinking bottles, may lead to a number of health issues, some of them quite dangerous. Phthalates are also added to the compound which forms the plastic lining within a conventional bottle. These have been linked to allergies and even obesity. The long and short of it is you re better off playing it safe with a BPA free bottle.

Every one of SIGG’s high-quality bottles contains SIGG’s own EcoCare lining. EcoCare far outshines any other bottle lining on the market in that it reduces bacteria build up and is odour and flavour-proof. Left over flavours and odours are a thing of the past with the purchase of a SIGG bottle.

All SIGG water bottles, be it the SIGG kids range, the SIGG stainless range, the SIGG classic range or even the Sigg SteelWorks range, are made from a seamless piece of aluminium. This seamless construction creates a water bottle that is incredibly long-lasting and leak proof. This is particularly popular with those who love the outdoors - they come to trust that their SIGG bottle will withstand even the toughest of conditions. Another benefit of choosing SIGG is that their bottle tops (all 3 varieties) are leak proof and fit any SIGG bottle on the market. Want a fresh, new look? SIGG produces over 100 new patterns annually. So for this seasons hottest designs, trends and colours, try Water Bottles Direct, who regularly update their designs to incorporate the latest releases. Recently top fashion designers put together a custom range of bottles for auction. Of course, proceeds went to helping global warming. Not only does SIGG pride itself on producing a quality product, but on helping sustain the very resources used to create such fantastic water bottles.

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In an old interview with Rediff On the NeT, Naveen Jain expressed a sense of relief over resigning in 1996 from Microsoft Corporation, where he had worked for the last seven years. He said, “One gets tired of making billions for Bill and we think why not make billions for ourselves.” As it turned out, his emancipation was worth it — and he really earned billions. Resignation freed Naveen Jain into founding one of the most lucrative Internet startups ever to operate in the 1990s. At its best, InfoSpace gave Naveen Jain tremendous riches, his Microsoft salary many times over. Forbes Magazine went as far as naming him one of the richest billionaires in the United States. However, that was the 90s. The latter part of the decade was nearly synonymous with the dot-com stock fad, which made many small Internet players Forbes-ranking personas. At one point, InfoSpace reported a worth of approximately $31 billion. InfoSpace’s business model is hardly revolutionary in today’s standards — it just provided content like telephone numbers, addresses, maps, horoscopes, weather forecasts, and instant messengers to celebrated web properties like AOL, MSN, Netscape, Lycos, CNET, and NBC. At that time though, this configuration was enough to attract investors like Bill Gates’ fellow Microsoft founder, Paul Allen. As with all stock frenzies, the bubble had to burst. This did not faze Naveen Jain though; he quickly bounced back in 2003 with a new company, Intelius. Unlike its predecessor, Intelius zeroed in on information commerce, leading the way in background checks, criminal checks, people searches, reverse phone lookups, employment screenings, and identity theft prevention. Naveen Jain still owes a lot to his former employer. The online entrepreneur gained a lot of insight on Microsoft’s OEM, which he eventually used for his business ventures. He also has extensive experience on operating systems, having managed the programs for OS/2 and MS-DOS back at Microsoft. From Microsoft also, Naveen Jain acquired patent rights to Windows NT and Windows 95.

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